'The Avengers' To Get Record Marketing Push

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We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Best Auto Insurance Companies . The Avengers Trailer 2 bit.ly bit.ly - Click to Subscribe! Facebook.com - Become a Fan! Twitter.com - Follow Us! Avengers fans assemble because Clevver Movies has the latest news on the upcoming Avengers movie! Variety reports that an impressive 0 million worldwide marketing plan is underway to coincide with the highly anticipated Avengers May 4 release date. Disney's largest promotion push yet will launch April 1st and many campaigns will continue to the DVD and Blu-Ray releases in September. The campaign will include returning sponsors and such companies as Harley-Davidson, Visa, Farmers Insurance and Acura. Marvel's executive VP of marketing Bob Sabouni states: "We're building a thematic universe (with these films), and (the returning brand partners) are very much part of that. There are certain core partners that we are going to always work with, but this movie's appeal is so broad that we have a wider target of partners we can go to and create programs with." Marvel and Disney's primary marketing plan will revolve around TV spots, radio, print, online and in-store ads; in-theater promos plus sweepstakes, games and comic book tie-in's. But the excitement doesn't end there. Orlando, Florida residents will feel the rush of speed Iron Man-style when Walt Disney World transforms one of its monorails into an Avengers adventure. The park's iconic white monorail car will display poster art from the movie and will debut this spring. Are you ready to expand your universe ...

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